Instituto de Investigación Biotecnológica, Farmacéutica y Medicamentos Huérfanos, S.L. has benefited from the Mentoring and Support Programme for the Internationalisation of SMEs. The company has used these funds to co-finance dissemination and promotional materials, specifically for the stand at the 2024 BeautyWorld Middle East fair. The Middle East region is a dynamic market for the beauty and wellness industry and a prime destination for growth and innovation. Thanks to this programme, we have had the opportunity to network with some of the industry’s top leaders and expand our existing contacts in the region.